HEY THERE! I'M ALIX.
Think of me as your
What can I say? I’m in my multi-hyphenate chic era.
My background isn’t the traditional “career coach” story—far from it. I’ve served on the inside of reputation management and intelligence firms, advising billionaires, CEOs, and global organizations on how to control a narrative when it matters most. I know what it takes to position yourself for high-stakes opportunities because I’ve done it in rooms where perception is the currency.
Today, I use that same strategic lens to help you build a reputation that opens doors—and move into your next chapter with clarity, confidence, and a touch more swagger.
A plot twist I didn't see coming
My pivot into coaching wasn’t part of some grand plan—it was more of a happy accident, with a decent plot twist. After going through the life-altering experience of welcoming premature and medically complex twins, I realized there was no way I could return to my unrelenting, high-intensity career. It felt as though a major part of my identity had been wiped away overnight.
Meanwhile, the job market had shifted dramatically—thanks in no small part to the rise of generative AI—and suddenly, even my most talented friends and family were struggling to get noticed. They started reaching out for help, and I jumped in. What began as quick resume rewrites and pep talks turned into something much bigger. My unconventional, slightly quirky methods were working—fast. One friend referred another, then another, and before I knew it, I was building a full-fledged career strategy practice rooted in repeatable, reputation-enhancing techniques that delivered real results.
Yeah, I've been there too.
I know firsthand how disorienting it can be to search for a job you desperately want, to dream about leaving a toxic workplace but fear starting over, or to sit in the uncertainty of wondering if your best days are behind you.
I’ve been there. I’ve gotten the layoff call on a Saturday, applied for jobs from a bathroom stall, endured unemployment stretches that triggered near-constant anxiety, and walked away from a job I loved to face the isolating depths of severe postpartum depression. For a long time, I didn’t know if I’d ever make it back.
So when I tell you I understand what you’re up against, I mean it. And when I tell you there’s a better way forward—I mean that, too. I created Career Power Plays out of sheer determination to take back control and give you the tools, language, and strategy to tilt the odds back in your favor.
And if you’ve made it this far? Consider this your sign. You don’t need to reinvent yourself—you just need a better playbook.
I’ll bring the strategy, you bring the ambition. Together, we’ll make it look easy (and a little bit chic).
ALIX'S EXPERIENCE INCLUDES:
